Led art direction for Bolts, a functional wellness shot brand under Bolthouse Farms. Worked closely with the agency and marketing team to develop the brand's visual identity across packaging, static and animated social assets, and POS materials taking the product from concept to a successful retail launch.
Art directed brand creative for Wunderoots, developing the visual language across social media, packaging mockups, and campaign assets. Focused on building a cohesive identity that communicated the brand's natural, bold personality.
Art directed national campaign and point-of-purchase materials for Pampers (P&G) at Grey Group, one of the world's top creative agencies. Oversaw concept development through production, maintaining alignment with global brand standards.
Designed print ads and digital banner campaigns for Milani Cosmetics, translating the brand's bold, inclusive aesthetic into multi-channel creative assets.
Art directed and created print advertising campaigns for Toyota at Dentsu Group, developing original concepts from storyboard through final production. Brought the brand's visual identity to life across market-ready print creative, while integrating offline and digital messaging into a seamless campaign experience.
Led a full rebrand of the Bolthouse Farms wordmark and logo system modernizing a legacy CPG brand while preserving its farm-heritage equity. Delivered a refreshed color system, updated typography, and new brand guidelines for rollout across all touch points.
Developed packaging and visual system for B-Line, a new lower-sugar beverage platform extension. Created a distinct sub-brand identity that lived within the broader Bolthouse Farms family while clearly communicating its better-for-you positioning.
